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Style Spotlight: MuchoDuo

Mucho Duo Style Spotlight Already used to tag teaming on photo shoots as the hairstylist and makeup artist double duo, real-life BFFs, Valerie Estrella (@valerier_star)  & Lydia Rares (@corkydutch) knew that when they started their blog, Mucho Duo, two is better than one. They met when they got hired at the same time at their first high school job, In-N-Out Burger, and since then, they’ve been inseparable. These two love to glam it up, and with their knowledge of beauty, fashion, and hair, we’re positive they even found a way to rock those paper hats. Luckily for us, they love Pure Addiction and wanted to show us how they spend their days in L.A. and what they like to wear while doing it. Shop the lookbook here.


Thank you for Shopping Small…

It’s Small Business Saturday and here at Pure Addiction we just want to thank all our awesome shoppers and supporters! Pure Addiction started 6 years ago and it wouldn’t be here today without all of you! To show how much we appreciate our fans we’re giving away a $250 gift card to one lucky Pure Addict! The only thing you need to do to enter is to create an account and you’ll be entered to win! If you already have an account your already in the drawing. We will notify you by December 4, 2014 if you’re our lucky winner! Many thanks and good luck!
Small Business Saturday

Addicted To Her Style: Michelle Take Aim!


We swear, Michelle Madsen of Take Aim blog is as sweet as she looks! We met her at a blogger event in LA and were instantly smitten by her easygoing personality and her genuine enthusiasm for fashion! We played dress up with the (then) long flaxen-haired beauty and loved seeing her style her favorite PA pieces! Shop her looks in our latest Style Spotlight.

Michelle Take Aim

Michelle Madsen of Take Aim blog.

002Michelle has on the Pure Addiction Cross Back Jumper with her own denim shirt tied around the waist.


Michelle is wearing the Michael Lauren Fred Mesh Cape with the Aryn K Pleated Print Skirt topped with the Jessica Elliott Lariot Necklace.



Get Printed!!

One of this Summer’s hottest trends that we can’t help but transition into Fall is printed everything! One of our favorite bloggers NY Trendy Moms takes our Heartloom Regina Top from a Spring to Fall with this her sophisticated street style! #addictedtoherstyle #nytrendymoms #shoppureaddiction #heartloom #reginatop #fallstyle

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Photos courtesy of NY Trendy Moms


Shop the Look:







Trend Alert: Matchy Crop Tops + Skirts

Normally we’re not into matchy matchy, but we can help but be addicted to matching crop tops and bottoms. From day to night, mid-drift baring crop tops perfectly paired with circle or midi skirts is one of this summer’s hottest trends. One of our favorite bloggers Nany’s Klozet exudes modern sophistication in Lovers+Friends Say It Isn’t So Crop and matching Lovers+Friends Day to Night Pencil Skirt.

Shop the look here!



 Photos courtesy of Nany’s Klozet

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